1. ANONYMITY

Tell a personal story without sharing personal information. This can be useful for politically sensitive topics but also stories that include trauma or abuse. Animation can avoid representing a specific person’s age, race, or gender, making stories more widely relatable.

2. SHOW THE INVISIBLE

Animation can show the past, the future and even dreams. It can show thoughts, fears and feelings. Animation can soften images that might be too disturbing or sensitive to film.

3. SIMPLIFY COMPLEX TOPICS

Animation can help make difficult or complex topics accessible to a wider audience. This is especially useful with teaching materials and learning resources.

4. DATA COLLECTION

Animation can play an active role in data collection. With our bespoke animation workshops, participants are able to tell their own stories in their own voices with their own imagery.

5. REACH NEW AUDIENCES

Animation can be appealing to lots of different audiences and is a great way to communicate research findings to those outside of academia.

6. SHAREABLE

Animations can grab attention on social media, be shared on websites or be used to enhance presentations.

7. DISTILL IDEAS

As animation is such a long process it can help to distill ideas down to their core. This can help focus on communicating essential information.

8. ACCESSABILITY

Animation can be made in many different formats that can be useful for audiences with different needs.

9. BEHIND THE SCENES

Telling the story of data collection or fieldwork can help audiences connect with you on a personal level while gaining a greater understanding of how your research is collected.

10. HUMOUR

Using humour is a great way to connect with audiences and keep them engaged with your subject. Adding humour to complex or stereotypically dry subjects can help audiences recall details and make the video itself more memorable.